In 1957, in what now appears to be a very desperate attempt to boost sales, the Seven-Up Company published this little booklet to promote the idea of cooking with Seven-Up.
Yes, Seven-Up, or 7-Up, the fizzy lemonade. "A new dimension in cookery", indeed.
Apparently you can baste your roasts with it, or add it to your pancake batter.
Cook baked beans in it...or cheese-filled pancakes.
Still, let's carry on. Apparently, "you'll have guests asking you for this special recipe. What is it?
'7-Up Cheese Aspic'?? Excuse me, I have to leave the room....